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Will #Amazon give away 2-letter #domains under its desired new #gTLD?

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The battle of the Amazon continues, and we’re not talking about Jeff Bezos divorcing from his wife.

While Mr. Bezos gets to keep 75% of his Amazon stake, the corporate application for dot .Amazon is ongoing, a full seven years after its 2012 application.

So what’s holding up the decision of granting dot .Amazon to the biggest online retailer in the world?

The governments of Bolivia, Brazil, Colombia, Ecuador, Guyana, Peru, Suriname and Venezuela are members of the Amazon Cooperation Treaty Organization (ACTO.)

These countries argue that by relinquishing the domain exclusively to Amazon, they would lose their ethnic and cultural sovereignty in the Amazon region of South America. They want Amazon to manage domains that represent products, such as kindle.amazon or books.amazon, but seek other keywords such as tourism.amazon to be managed by ACTO.

Amazon has rejected the ACTO proposal, suggesting that the .Amazon gTLD be used in conjunction with two letters representing each country, for example br.Amazon for Brazil, and co.Amazon for Colombia. In effect, Amazon wants to create a two letter subdomain structure catering to the geographical region.

Amazon now has an April 7 deadline to arrive to an agreement with the 8 nations in the South American reason of the Amazon.

Amazon and .amazon – a prime destination, or a PRIME asset? Photo by Kal Visuals on Unsplash


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