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#Brand squatting: Is PayPalPark.com related to the San Jose Earthquakes?

PayPal has become the sponsor with naming rights for the San Jose Earthquakes‘ stadium. The Major League Soccer (MLS) team is now going to be playing at the newly renamed PayPal Park, thanks to this 10-year sponsorship agreement with PayPal. PayPal Park will be equipped with PayPal’s digital payments technology, including touch-free QR codes around […]

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Soundsquatting : Homophone domain name registrations the next big thing?

Cybersquatting is so 20th century. Welcome to the new trend in domain registrations: soundsquatting. Defined as the use of similar sounding letters to seemingly circumvent the direct issues arising from the registration of trademarks, soundsquatting utilizes homophones for that purpose. For example: YewTube, EweTube and the classic MikeRoweSoft, are all soundsquatting samples; these domains are […]

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