By invitation only: Social media newcomer Ello built on .CO - A new social media platform with a difference. – A new social media platform with a difference.

Social media newcomer, Ello, is a private and ad-free social network created by a small group of artists and designers.

Ello, operating from the domain, can be joined by invitation only. What sets Ello apart, is its promise for an ad-free environment, and a policy that opposes the gathering of personal data:

“Virtually every other social network is run by advertisers. Behind the scenes they employ armies of ad salesmen and data miners to record every move you make. Data about you is then auctioned off to advertisers and data brokers. You’re the product that’s being bought and sold.  Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.”

To join Ello, one needs to know someone who is already on the network, or by requesting an invitation. This type of launch typically generates plenty of interest – and some hype – and hopefully leads to a great expansion.

The use of dot .CO domain names by start-ups is a very common practice, and social media platforms set themselves aside by utilizing a TLD that continues to be synonymous with creativity.

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