Scriba.com: Domain gets sold by Telepathy, Inc.

Scriba.com is a domain registered in 1997 which has been in the possession of top-notch portfolio holders, Telepathy, Inc. since 2009. After 15 years under the Telepathy wings, Scriba.com appears to have been sold. It now resolves as the portal of a company that offers professional tax preparation services. Scriba describes itself as “Premier Tax […]

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The Wedding Company finds it hard to rank after domain rebranding

One would thing that exact match, long tail domains rank “automagically” high in Google; Ashish Mishra, founder of The Wedding Company, finds it to be harder than expected. After a case of domain rebranding from BetterHalf.ai to TheWeddingCompany.com, Ashish Mishra is stumped by the inability to “persuade” Google that after four months of SEO efforts […]

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Domain rebranding: AthenaGo has acquired the domain Athena.com

An exceptional example of domain rebranding is the recent acquisition of the domain Athena.com by AthenaGo. The start-up is using AI to build one-to-one partnerships between “best-in-class remote Executive Assistants and high-achieving professionals.” One of the oldest .com domains ever to be registered, Athena.com has a 1991 registration date. The transfer of Athena.com appears to […]

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Atom meeting rebrands former Squadhelp company as Carbon

Another week, another domain rebranding for Atom, the company previously known as Squadhelp. Following 5 successful months as “Atom” the company is, once again, changing its name. The new brand name, Carbon, was chosen after a close meeting that Darpan Munjal, founder and CEO, had with 5 other Atom members. Said Mr. Munjal: “We’re constantly […]

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Toma: Call automation start-up upgrades domain from .so to .com

Toma is a call automation start-up that caters to businesses. The company’s products utilize AI that takes phone calls, books appointments, and promises to help “skyrocket your revenue on autopilot.” Founded in New York by Monik Pamecha and Anthony Krivonos, the company’s AI-driven product offers the following benefits to customers: Realistic call experience: customizable human-like […]

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Domain rebranding: Sigi moves from dashed domain to Sigi.com

The Southworth International Group Inc. (SIGI) is the parent company of several leading manufacturers of vertical positioning equipment, used across manufacturing, assembly, warehousing, retail, and other facilities. SIGI’s origins date back over 125 years to Portland, Maine, where it began as a small printing company called Southworth Press. Today, SIGI owns and operates multiple industry-leading […]

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Telepathy, Inc. domain sales: OFG.com, Rockford.com, MyJewel.com

It’s been a busy week for Telepathy, Inc., the domain investing company with one of the most solid domain portfolios in the industry. According to data provided by DomainTools, three domains changed hands indicating that an equal number of sales took place. OFG.com, a three letter .com domain registered in 1995, appears to have been […]

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HeyWork.com: Domain sale revealed on the heels of Somewhere.com announcement

Support Shepherd ditched their matching domain, SupportShepherd.com, acquiring Somewhere.com for $400,000 dollars. It was an exciting discovery by Elliot, who often shares such domain rebranding instances on Embrace.com. Somewhere CEO, Nick Huber, is a seasoned entrepreneur behind such brands as Bolt Storage, RE Cost Seg, Titan Risk, BoldSEO, AdRhino, WebRun, RecruitJet, and Spidexx. We’d personally […]

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GoDaddy to rebrand its Afternic domain platform as “Neutron”

GoDaddy is rebranding its popular but badly aged Afternic platform and the chosen name is “Neutron.” The biggest domain registrar in the world will roll out the new name at the Nordic Domain Days conference in Europe next week; the Neutron brand will be revealed during the opening night ceremony with GoDaddy sponsoring it. “It […]

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Atom SEO: Squadhelp pays to top Google searches for its new brand

Squadhelp performed a surprise domain rebranding ten days ago, switching to Atom and the domain name Atom.com. When companies switch from brand A to brand B it’s not a simple case of swapping a product label. While Squadhelp is a two word compound and an established brand with a matching registered trademark to boot, Atom […]

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Squadhelp to Atom: The good, the bad, and the ugly

Domain rebranding isn’t easy but it happens to address a number of issues affecting an existing brand. The announcement that Squadhelp is rebranding to Atom, operating from the domain Atom.com, is both exciting and baffling. To push forward with a fresh domain and brand, one or more of the following reasons must be present: Market […]

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Royal rebranding: Sussex.com domain seller had no idea who was acquiring it!

Mr. Neil Agate, seller of the domain Sussex.com to the Duke & Duchess of Sussex, was not aware of the royal identity of its buyer. The lucky entrepreneur and British expat held onto the domain since its registration way back in 1995, using it for his business, Sussex Systems Inc. In December, the former owner […]

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