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Kim’s #Skims : Kardashian rebrands shapewear #domain to Skims.com

Kim Kardashian‘s entrepreneurial acumen was challenged when she chose the domain Kimono.com for her shapewear line. That has now changed, as the callipygian business woman chose Skims as the new brand line, acquiring the domain Skims.com in the process. Said Kim Kardashian: SKIMS Solutionwearâ„¢ is coming September 10. I love the idea that the pieces […]

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Failed brands : How much will #Kimono .ORG sell for after Kim Kardashian rebrands?

Kim Kardashian’s abandonment of Kimono.com is now among other failed brands. The fashion and media socialite paid a royal sum for acquiring the Japanese keyword, only to receive a strong backlash from Japan. That’s understandable, as the kimono is a cultural garment and its association with ample buttock-shaping underwear is a bit too much for […]

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Domain (re)branding : #Kim Kardashian drops her #kimono!

Kim Kardashian’s acquisition of Kimono.com was probably in the six figure range. The fashion socialite announced the change in plans, caving in to social backlash from Japan over her choice of a brand: “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be […]

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Kim #Kardashian kickstarts Kimono.com for #shapewear fashion brand

Callipygian fashion diva, Kim Kardashian, rolled out Kimono.com as a new brand of body shapewear, called Kimono. Said Kim on Twitter: “This is a new approach to shapewear: Offering real solutions in 9 shades and sizes XXS-4XL, @kimonobody celebrates and enhances the shape and curves of women. Each piece is designed with soft yet supportive […]

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