Branding done right: “Dyson Zone” arrives with the exact match #domain
Companies with an established brand, such as Dyson, create new exciting products all the time. The British giant is the manufacturer of vacuum cleaning devices for decades; Dyson has unveiled Dyson Zone, a hybrid product. The Dyson Zone is touted as a revolutionary combination of a noise-canceling headset and air purifier. Combined together, the headset […]
Copyright © 2024 DomainGang.com · All Rights Reserved.How “big brand” companies use branded #domains to increase business
When it comes down to big brands, companies that have a global presence, the use of branded domains is increasing. The use of new gTLDs helps define a solid corporate strategy, and can boost business. Neustar, sponsors of DomainGang, has put together a five point report on exactly that. Titled, “5 ways big brands are […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Sedo : Domain marketing for powerful branding from MERGE! 2017
Sponsored by Sedo* During MERGE! 2017 in Orlando, FL, Sedo declared its presence with several of its officers attending. As a domain aftermarket market place, Sedo often shares acquisition advice and branding consultation services. Sedo has produced a very useful booklet, that was given away during the multi-discipline conference. It’s a great introduction to domain […]
Copyright © 2024 DomainGang.com · All Rights Reserved.The word “Home” plus your gTLD is not a sane branding strategy
Many holders of closed gTLDs – those reserved for corporate use – don’t seem to be aware of the potential presented by their digital asset investment. At a cost of $185,000 dollars for the ICANN application alone, such gTLDs present a unique opportunity to create numerous meaningful domain combinations and to deliver keyword-driven content, to […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Smart domain branding : Coco & Co runs on a dot .NYC domain
After a chance meeting during hurricane Sandy, Yair & Luke started Coco & Co – a company that harnesses the power of the sun and creates moments of joy over coconuts on the streets of NYC. It appears that not only CocoAndCo.com was taken, but the obvious “domain hack” CocoAnd.co as well. Forget about the […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Gotta catch them all! How $1,594.86 in domains bought peace of mind
David McKendrick operates Fused Network, a Toronto based web hosting provider, which prides itself in offering quality web hosting services for more than a decade. David’s business runs and operates Fused.com along with various other TLDs. In a recent blog post, David talks about how investing in variants of your business name can safeguard your […]
Copyright © 2024 DomainGang.com · All Rights Reserved.The Frager Factor gets branded: A smart move?
Popular domain and marketing blogger, Owen Frager has recently rebranded himself. We are not talking about anything physically cosmetic here; Owen still sports long sideburns. The Frager Factor author now features a creative bulb logo instead of Owen’s familiar mugshot, at least on the news feed of Domaining.com We’re a big fan of creative marketing […]
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