Domain rebranding shocker : GoDaddy moves to Go.com !

GoDaddy announced that effective December 1st, they are moving away from the all-familiar brand at GoDaddy.com. Citing the need for a domain franchise reboot, the biggest registrar in the world is bidding GoDaddy.com farewell. “It’s only natural that we’d use a real short, generic domain name, and moving to Go.com is the perfect evolution for […]

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Mike Mann domain brands : Applying for .Mann was an important decision

Domain investor and serial entrepreneur, Mike Mann, has been busy at the end of the summer. Setting aside for a while his favorite instruments, drums and bongos, the domainer percussionist unveiled his latest passion. “Any Mann can emulate my success with .com domains, and many have tried to mimic or even clone my secret sauce,” […]

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Natulika.com domain lost due to Natulique brand similarity

A Danish cosmetics company operating from Natulique.com, filed a UDRP against a Turkish cosmetics company, for the domain Natulika.com. The Respondent, a Turkish individual, was briefly a representative for Natulique products; then, he launched his own brand, offering cosmetics. According to the UDRP, the Complainant successfully brought legal action against the Respondent in Turkey, where […]

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The word “Home” plus your gTLD is not a sane branding strategy

Many holders of closed gTLDs – those reserved for corporate use – don’t seem to be aware of the potential presented by their digital asset investment. At a cost of $185,000 dollars for the ICANN application alone, such gTLDs present a unique opportunity to create numerous meaningful domain combinations and to deliver keyword-driven content, to […]

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Rhapsody rebrands as Napster, drops generic domain in favor of brandable!

Rhapsody, the subscription-based music streaming service, is doing the unthinkable, once again. In 2001, the service was called Listen, operating from Listen.com. By 2011, the company had already rebranded as Rhapsody, using the generic domain Rhapsody.com; that same year it acquired Napster, a relic of the 1990’s that was once associated with pirated mp3 files. […]

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Got .Game ? Domain will cost you a dollar a day!

The war of new gTLDs involving two related keywords, .Game and .Games, might have ended before it even began. Uniregistry rolled out its 7 day EAP phase for dot .Game, with domains costing as much as $11,000 dollars. But if you thought you’d wait it out until the EAP period ends, keep in mind the […]

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Doom 2016 : ‘.Game’ versus ‘.Games’ – Who will win the domainer game?

The much-anticipated launch of the “Doom” game remake is scheduled for tomorrow Friday, May 13th. Expected to hit more than a billion dollars in sales, the gruesome first person shooter packs insane graphics that will put most graphics cards to the ultimate test. The online gaming industry is getting stronger by the billions every year; […]

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Redneck.Bank : The real McCoy bank domain

The launch of dot .Bank gTLD came with a unique warranty: every single dot .Bank domain is linked to an actual bank. No gray areas, as dot .Bank is strictly managed. More than 3200 .Bank domains are currently registered, according to nTLDstats. And while giants such as Chase.Bank and WellsFargo.Bank have yet to activate their […]

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DomainBrand.com : Make $100 dollars by providing their new motto!

What are domains without a brand, and brands without a domain? Domain investor Vincent Uy‘s latest project is DomainBrand.com. He intends to create a premium domain brokerage outfit, and he’s currently looking for a motto – or tagline – for this great domain name. According to Vincent, who is a regular participant of NamesCon: “I’m […]

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Get Slack help : Using a gTLD the right way

Slack, operating from Slack.com, is team communication, file sharing and more, for the needs of the 21st century. All tools are managed in one central location, making the work of teams and corporate channels easy. The company recently switched its FAQ/Help section into a new gTLD, transitioning everything to Slack.help. The exact URL is get.slack.help, […]

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Drink your gTLDs : 10,000 .Wine and .Vin domains

The launch of dot .Wine and dot .Vin took a while, but this grape-induced pair is a fine representation of popular consumer products with an ancient history. Wine – or vin, in French – are both derived from the ancient Greek word oinos (ee-nos.) But enough with history and linguistic lessons; the domain stats are […]

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