Domain (re)branding : #Kim Kardashian drops her #kimono!
Kim Kardashian’s acquisition of Kimono.com was probably in the six figure range. The fashion socialite announced the change in plans, caving in to social backlash from Japan over her choice of a brand: “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Dan, man with a plan : #Domainer not happy with #Undeveloped news of #domain rebranding
Domain sales platform, Undeveloped, has performed an unexpected act of domain rebranding, and a man named Dan isn’t all too happy. The switch from Undeveloped.com to Dan.com left domain investor Dan Papadopoulos of Syracuse, NY, very upset. “I was negotiating to get Dan.com, shortening my professional presence to a three letter .com for several years […]
Copyright © 2024 DomainGang.com · All Rights Reserved.#ESQwire : #Domainer friendly #law firm rolls out redesigned web site
ESQwire, a domainer-friendly law firm with years of experience in IP law and domain names, has rolled out a redesigned web site. The company’s domain rebranding is a refreshing, modern approach to an established law brand, founded by IP attorney, Ari Goldberger. The ESQwire team also includes IP attorneys, Jason Schaeffer and Matthew Tennenbaum. Since […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Shorter isn’t better: Weight Watchers sees revenue fall after switch to WW .com #domain name
Weight Watchers rebranded itself as “WW” last October, just three months after acquiring the premium two letter domain name, WW.com. Switching to shorter names can be a benefit for businesses, particularly in China. In the case of Weight Watchers, this domain rebranding actually hurt revenue. According to a new report published by The Financial Times, […]
Copyright © 2024 DomainGang.com · All Rights Reserved.#IHOB domain rebranding a gimmick; dot .com buyer left holding the bag
When it comes down to corporate marketing ingenuity, anything goes. In the case of the IHOP restaurant chain rebranding to IHOB to promote its line of burgers, the entire event was a publicity stunt, a gimmick, a fake. Alas, the news back in the day led to the acquisition of the domain IHOB.com, most likely […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Latest #Casino Bonuses : #Domain rebranding from .COM to #LCB .ORG acronym
Latest Casino Bonuses, an independent directory, guide and forum of numerous online gambling resources, is rebranding. Moving from the domain LatestCasinoBonuses.com to the shorter variant, LCB.org, might come as a shock to old school domain investors. Indeed, the use of a dot .ORG domain for a web site on gambling and online gaming resources seems […]
Copyright © 2024 DomainGang.com · All Rights Reserved.#Domain rebranding : #GreekGeeks is now DOPE
Domain rebranding can be a challenging task; Greek design studio, GreekGeeks, has just recently ventured into this territory. For years, the Athens-based company operated from GreekGeeks.com; their development activity included Greek government projects, and they often mediated for the acquisition of domain names on behalf of their customers. In a shocking turn, GreekGeeks has changed […]
Copyright © 2024 DomainGang.com · All Rights Reserved.#Swaziland was renamed to #eSwatini making dozens of #domains worthless!
The king of Swaziland, a land-locked African former British colony, decided to rename his kingdom to Kingdom of eSwatini. King Mswati III announced that eSwatini is the new country name, and the one used by Swaziland before it was colonized. The reason: Swaziland apparently sounded too close to Switzerland. Such a large scale rebranding also […]
Copyright © 2024 DomainGang.com · All Rights Reserved.No worries, mate : Top #Snap result in #Australia isn’t the camera company
Domain rebranding to a short generic keyword can either make or break your brand. The generic nature of dictionary domains can actually dilute a brand’s visibility in search engines, such as Google. Ultra-generics, such as Apple, acquire a secondary meaning over a long period of time; this is how such brands become distinct and are […]
Copyright © 2024 DomainGang.com · All Rights Reserved.#Domain rebranding : Long Island Iced Tea to become Long #Blockchain
It’s the era of cryptocurrency madness, and its underlying technology, blockchain. In a strange case of domain rebranding, the Long Island Iced Tea company, that produces a series of tea beverages, announced that it’s changing its name to Long Blockchain. Currently operating from LongIslandIcedTea.com, the company secured LongBlockchain.com and shared some info about its future […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Domain #rebranding : #Neustar moves to Home.Neustar
Neustar has moved its headquarters to Home.Neustar, and the company’s individual services can now be found on several dedicated .Neustar domain names. This effective domain rebranding move is a natural evolution for Neustar, provider of information technology services, that actively embraces and supports the new gTLD namespace. Additionally, Neustar is celebrating its new digital identity […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Domain rebranding : Blockchain services company, 21.CO, becomes Earn.com
Bitcoin services company, 21.CO, performed a domain rebranding and became Earn.com. Earn.com, formerly 21.CO, is a new kind of social network where you earn digital currency by replying to emails and completing tasks. The announcement, earlier today, discusses what changes, and what will not change: We’re excited to announce that 21.co is now Earn.com! Our […]
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